Happy Holidays from Reebok Basketball

Wednesday, December 31st, 2008, filed in Athlete's Corner

We just wanted to share this email that Reebok Basketball and Chris Rivers sent out a few days ago. It’s a nice, thoughtful letter. Hope you all have a Happy New Year!

Happy Holidays,

2008 is coming to a close and I want to thank each of you who supported Reebok basketball this year by purchasing a pair of ATR Talkin’ Krazy at Champs, attending a Reebok Coaches Tune-Up Clinic or by spending the week with us in Las Vegas during the Reebok Summer Championships. Next year we will continue to develop innovative footwear products and offer grassroots events that allow you to play, coach and enjoy the game of basketball more than ever.

Currently there are many critics and cynics within the industry that feel that interest in the game of basketball is declining which may be true by only examining participation and attendance numbers. However, to those of us who live and breathe the game every day we know that there is not a better time to be involved in the world’s greatest game than right now!

Over the past year, I have personally interacted with young players around the country such as Mervyn Lindsay (JW North H.S., CA) and Cody Thurmond (Central Kitsap H.S., WA) who are committed to taking advantage of every resource possible to improve their mental knowledge as well as their physical skills.

I stay in contact with many young aspiring coaches such as Jules Milstead (Oakland, CA) and Brian Rodgers (Gary, IN) who are committed to not only teaching X’s and O’s but also realize the importance of mentoring young people during this process. There are still many veteran coaches such as St. Anthony’s Bob Hurley and Jackson Lanier’s Thomas Billups who continue to motivate and inspire through “tough love” tactics.

Our industry is also being aided by up and coming digital media companies like PrepChamps.com and Driven Athletics that are using digital technology to increase opportunities for the under exposed to play college basketball.

I challenge everyone who is passionate about this game to make a pledge to do their part in bringing the fun and passion back to our game in 2009. Reebok will do our part and I am open to suggestions on how you think we can help bring back the excitement specifically in your region.

Until next year, I wish you all safe and warm holidays with your immediate and basketball families.

God Bless,

Christopher Rivers

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